Marketing brokers are distribution channels that include travel agency in tehran , travel organizers, travel experts and the Internet. Their goal is to help service providers. A company using distribution channel intermediaries can expand the power of its distribution network and achieve a better position in the market. As a result, various marketing efforts of the distribution network increase the number of customers using the service, and thus overall revenue increases.
Travel agencies are one of the most important players in the tourism industry, offering a variety of services to customers in the tourism sector. These services include transportation plans, tourist packages, insurance services and accommodation. Travel agencies have the most use in the tourism industry. A travel agent will pay for each wallet product that depends on the type of product sold. Vacation packages were launched with the Industrial Revolution and the construction of railroads.
Today, there is a significant competition in travel agency markets. Problems for entering the market have declined, as a result, many new entrants have come to the market. This is especially true of growing online agencies. Independent travel agencies are not only pressured by electronic agencies, but also direct sales by tour organizers. Therefore, they try to act differently and determine their value for justifying themselves in the value chain and maintaining market share. Travel agencies have 4 distinct responsibilities regarding the distribution system:
1. Distribution and sales network: Travel agents have a key role in distributing and selling a company's product, called the indirect distribution system. Airlines are essentially acting as an intermediary in selling tourist tours that bring together sellers and buyers of travel products. These agencies have access to a wide network of manufacturers and customers and are able to facilitate the interaction between customers and manufacturers by understanding the needs of each group.
2. Booking and ticket sales: booking and booking tickets are two of the more traditional roles of travel agencies. Travel agencies can use global distribution systems such as Galileo, Abu Dhabi or Siberia to book many reservations for different locations around the world. However, with the arrival of non-ticketing travel systems in the 90's, the role of travel agents in ticket issuance (especially airline tickets) is gradually becoming less.
3. Provide Travel Information and Advice: Airlines have a treasure trove of information. They have extensive knowledge of tourism destinations and are ready to provide advice to inexperienced travelers. Travel agents can do a lot of great help to the customer; no matter if the customer is looking for a quick flight in the country or going to a great trip around the world.
4. Individual travel plans: The individual nature of travel agencies' work makes travel agencies accurately understand the travel needs of the customer. By recognizing the specific needs of a customer, agencies can provide a personalized travel plan. Travel agencies can arrange transfers, accommodations, insurance, activities and tours to meet the specific needs and expectations of customers.
Despite the benefits that travel agencies bring to the distribution system, the arrival of new and cheaper distribution tools such as the Internet has put the future role of travel agencies in a hurry. For this reason, many travel agencies are looking for new positioning strategies to maintain their position in the tourism market. Over the past decade, most airlines have eliminated travel agency base fees, so many agencies receive service fees from customers. In the past, travel agencies received 10% of airline ticket sales, and approximately one-third of the agency's cost was paid for scheduled tariff tickets. Travel agencies, in addition to receiving fees from customers, are looking for other ways to compensate for unpaid airfares. These methods include sales of package tours, cruises or cruises, and focus on providing your expertise.
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